What type of solicitation involves an offer of life insurance by an insurance company to individuals personally invited to apply?

The type of solicitation that involves an offer of life insurance by an insurance company to individuals personally invited to apply is referred to as Direct Response. This method is characterized by the insurance company targeting specific individuals through personalized communication, encouraging them to inquire about or apply for life insurance.

In this context, Direct Response solicitation emphasizes the personal nature of the invitation and the direct engagement between the insurer and the individual. This is significant because it creates a tailored opportunity for potential policyholders, rather than a broad marketing strategy aimed at the general public.

Other methods, such as General Solicitation, typically involve widespread marketing efforts without a personal invitation, while Open Enrollment generally pertains to specific periods during which individuals can enroll in a health plan, rather than life insurance offers. Public Advertisement denotes broader advertising techniques that can include various media outlets, devoid of personalized interaction. Thus, the correct answer accurately reflects the focus on individual outreach and targeted engagement.