Which law prohibits deceptive practices in the insurance industry in West Virginia?

The West Virginia Unfair Trade Practices Act is the correct answer because it specifically targets and prohibits deceptive practices within the insurance industry. This law is designed to protect consumers by ensuring that insurance companies and agents engage in fair and honest practices when dealing with policyholders. The Unfair Trade Practices Act outlines various actions considered unfair or deceptive, such as misleading advertising, making false statements about policy benefits, and other forms of unethical behavior that could harm consumers.

The other options, while related to consumer protection or insurance practices, do not specifically address deceptive practices in the same direct manner. The West Virginia Consumer Protection Act focuses on broader consumer rights and protections against unfair methods of competition and deceptive acts in general commerce, not solely within the insurance industry. The West Virginia Insurance Code provides the regulatory framework for insurance practices, but does not specifically prohibit deceptive practices. Lastly, the West Virginia Fair Claims Settlement Practices Act pertains to the standards required of insurers in handling claims, ensuring that claims are settled promptly and fairly, rather than focusing explicitly on deceptive practices.